Simply having a social media presence is not enough. From small business owners to job seekers, social media marketing campaigns are being started every day. However, without the proper prep work, campaigns fail, brands or organizations are impacted, customers are not engaged, and money and efforts are wasted. This invaluable guide answers all the most important questions to consider before starting a marketing campaign using social media so you can avoid common pitfalls.
Randy Beiner, Vice President, North America, LSF Interactive
Dave is one of the earliest adopters of social media and is a true expert in the field. He is extremely resourceful, well connected, and always up-to-date on the latest developments.
J.J. Toothman, Technologist, Shiny New Toy
David is a really down-to-earth guy who does an excellent job of introducing new communication concepts and possibilities to those less familiar with emerging trends.
Erik Hauser, Executive CD / Founder, swivel media
Dave has been ahead of the curve with his thinking in the virtual and web 2.0 space. We enjoy his clever insights into new media and recommend him to anyone looking for a new media strategist.
Kara Andrade, News 21 Initiative, UC Berkeley J-School
David Peck, aka Britney Mason, was a well-oiled online strategy machine and the best person to make our project happen. It was a pleasure to work with a pioneer in Second Life!
Daniel Laury, CEO, LSF Interactive
David is an incredibly thoughtful new media expert. He was able to get his name out there and make a reputation for himself starting from scratch. He is the best at separating the wheat from the chaff.
Using several technologies, including podcasting, machinima, and other tools of the trade, Britney creates a well-rounded, on-target production consistently, and with a high level of quality.
Ed Gory, Intero Real Estate Services
Britney is one of the most knowledgeable podcasters/pop-culture-mavens out there, and was tremendously helpful in getting my podcast off the ground running. I'd highly recommend Britney
Karen Blanchette, CEO, PodChick Inc./SkydiverGirls
Britney represents new media more than anyone else I know. She is the essence for which this industry was built. Anyone who knows her will agree, she's unreal but her accomplishments are not.
I can't say this about too many people but David Peck is an absolute man of his word 1000%. When it comes to the internet, viral marketing, or networking David is second to none.
Jennifer Flanigan, Co-owner, Nowhereville Productions, LLC
[Dave] balanced the clients' needs with the skill sets and strengths of those on [his] team to create the best overall experience possible. [He] is also an excellent podcast producer and pop culture maven.
David has guided me in new media through his experience, opinions and analysis of the industry. I rely on him to show me the lay of the land in the world of podcasting.
Active in Social Media since 2004, Dave Peck has been profiled on such networks as NBC, CNBC and Current TV. His focus on viral/word of mouth (WOM) marketing and networking has allowed him to grow online communities for organizations such as Coca Cola, Harvard, UC Berkeley and Wells Fargo. As a Social Media Strategist, Dave has consulted and developed programs for high powered projects such as The Grammys, The Ozzy Osbourne Auction, George Lynch, Stella McCartney, Sergio Rossi, Lee Meriwether, Antonio Sabato Jr., NPR and many others.